AI HOTEL MARKETING NEWS

Decoding Terroir: AI Redefines the Art of Wine Making: In the heart of Bordeaux, France, where vineyards produce exquisite red wines, the concept of terroir has long been shrouded in mystery. Terroir encompasses the unique blend of soil, microclimate, and traditional techniques that create wines with an elusive quality. Now, enter the world of AI-driven precision, where the enigma of terroir is unraveling. Dr. Alex Pouget, a computational neuroscientist at the University of Geneva, and his team have embarked on a groundbreaking journey. Their recent study, published in Communications Chemistry, introduces a computer model that can discern the origin of Bordeaux wines solely from their chemical composition.


Amazon Web Services has unleashed a suite of cutting-edge AI tools tailored for the Travel Industry: Among these innovations is the Amazon One Enterprise, a biometrics product that scans palm prints with an astounding 99.9999% accuracy rate, reshaping security access at airports and hotels. Meanwhile, Amazon Connect empowers customer service agents with generative AI, enhancing real-time responses and customer sentiment analysis. As forward-thinking hotel owners and managers, it's time to harness AI's potential for streamlined customer service and unprecedented growth.


Microsoft Bing introduces "Deep Search" powered by OpenAI's GPT-4: enhancing complex search queries. It provides more comprehensive answers by expanding and detailing search intent. Deep Search isn't a replacement but an enhancement to Bing's web search, offering in-depth exploration. It ranks results based on relevance, details, trustworthiness, and freshness. Deep Search is optional, taking up to 30 seconds and suits specific queries. Users seeking more comprehensive answers can opt for it, while others get regular Bing results instantly. This feature is set to improve user search experiences significantly.

Embrace AI Hotel Marketing for a future of endless possibilities. Get in touch with us today to explore potential benefits and collaborative opportunities.

AI HOTEL MARKETING PARTNER

AI Hotel Marketing new partnership with Notion, a dynamic and versatile workspace tool, aimed at enhancing the efficiency and productivity of hotel management. This collaboration brings forth top benefits for our members:

• Centralized Organization: Notion's intuitive interface allows for seamless consolidation of all hotel management tasks, from guest bookings to staff scheduling, in one accessible, organized platform. This centralization ensures smoother operations and better coordination across different departments.

• Customizable Templates and Tools: With Notion, hotels can leverage customizable templates for everything from marketing strategies to inventory tracking. These adaptable tools enable hoteliers to tailor their management approach to suit their unique needs and preferences, ensuring greater control and flexibility in operations.

• Enhanced Collaboration and Communication: Notion fosters a collaborative environment where hotel staff can share information, updates, and ideas in real-time. This promotes effective communication, ensures everyone is on the same page, and facilitates quick decision-making, essential in the fast-paced hospitality industry.

Discover how Notion can transform your hotel's operational efficiency and teamwork. Join us in this innovative journey and take your hotel management to the next level: Explore Notion with AIHM Today

This partnership with Notion underscores AIHM’s commitment to providing innovative and practical solutions to our members, further empowering them to excel in the competitive hospitality market.

AI HOTEL SUCCESS STORY
AccorHotels Remarkable AI Journey

AccorHotels stands out as a shining example of innovation and adaptability. This case study delves into their remarkable journey, where they have transitioned from a traditional hotel giant to a digital powerhouse. Discover why AI is at the heart of their strategy and why it should be on your radar if you want to future-proof your hotel e-commerce approach.

• Customer Centricity: Accor understands the power of customer-centricity. It's not enough to have rooms available; you must convince guests to stay and remain loyal to your brand. The shift from product-centric to customer-centric thinking is paramount.
  

• Competitive Advantage: In a marketplace dominated by giants like Booking and Expedia, Accor knows that traditional visibility battles can be costly. Their focus has shifted towards conversion and fidelity, recognizing the immense opportunity in this space.

• Email Campaign Success: Through AI-powered data management, AccorHotels has seen a remarkable 95% increase in conversion for their email campaigns, demonstrating the power of data-driven strategies.
  

• Mobile and IoT: With the majority of internet traffic happening on mobile devices and the rise of voice assistants, Accor is adapting its e-commerce strategy to cater to these channels. Interaction and personalization are the keys to success.

As Accor continues to lead the way in AI adoption, they emphasize the importance of embracing risk and fostering a startup mentality. Their ability to learn from failures and stay ahead of the curve sets them apart in the industry. The message is clear: adapt, experiment, and don't be afraid to challenge the status quo.

AccorHotels is not just adapting; they are thriving. The question is, how long will you wait to follow suit? Get in touch with us today to learn more about Your AI journey.